The undergraduates went away from the experience with a much greater understanding of the challenges hotel marketers are facing today and how they should be responding.
Tips for GMs & hotel leaders to increase call conversions
A search for “increasing reservation conversions” returns hundreds, possibly thousands, of articles and blogs posts about growing hotel website conversions. The topic of hotel call conversions, on the other hand, is often treated as a dinosaur to the modern travel era. Contemporary marketers seem to have forgotten that the phones never quit ringing.
Make my hotel brand famous! What’s in a name?
Hotels are on a roll when it comes to creating new hotel brands in a bid to connect with customers and owners. So, what does it take for a brand to be truly successful?
Seven tips to improve your B2B marketing – Part One
Are you marketing to other businesses? Make sure you’re on the right track with these essential B2B marketing tactics.
Hyatt adds new global corporate and brand marketing leaders
Debra Goetz is the new senior vice president, corporate marketing and global communications and Sandra Cordova Micek is the new senior vice president, global brands.
St. Regis premiers ‘A Postcard from Istanbul’ original short film by John Malkovich
Written and directed by Malkovich and starring Julian Sands and Belçim Bilgin, the film unveils the treasures, charm and allure of Istanbul, home to the newest St. Regis hotel.
La Quinta announces two key marketing hires
Vicki Cutwright is the new Vice President of Consumer Insights and Analytics and David Sims is the new Vice President of Loyalty Marketing.
Le Méridien shares global destinations through video series with photographer Gray Malin
Le Méridien introduces ‘Follow Me’ – a 24-Hour immersive video journey inspired by the essence of travel.
Social media marketing for smaller hotels: do’s and don’ts
By Manisha Pathak: Hotels can connect with their past, present and potential guests through social media, but the trick is to use these tools wisely.
Erika DiProfio to lead marketing at Omni La Costa
In her new role, DiProfio is responsible for developing and leading all marketing efforts across the 400-acre property, including initiatives celebrating the resorts golden anniversary.
