Hoteliers need to understand that the potential stemming from mobile adoption is not only important; it’s become a must to reach today’s hard-to-attract consumers.
Psychology and hotel marketing
Once you learn how to speak to the emotions of your audience and use your online resources to showcase the benefits of staying at your hotel, travelers will engage with your brand more.
Marriott and VSCO launch exclusive travel guides and photo series
The city guides feature Berlin, Taipei, Paris, Cairo, and Portland and showcase vivid destination shots while detailing the best cultural landmarks, locals’ favourite restaurants, shops, bars and clubs.
Ramp up now to make the most of Christmas 2015
It may be it tad early to hang the physical decorations, but your website should be ready now to reap the revenue rewards that Christmas offers hoteliers.
Google announces more changes to Hotel Ads on Google
Changes include expansion of Google Hotel Ads Commission Program and Book on Google, as well addition of more hotel amenity information within Google search.
9 tips for creating great content for your hotel’s website
Digital marketing content is how you present your hotel to the vast majority of the public, so it’s important to understand that your website is a major driver in creating perceptions and influencing people’s decision to book with you—or not.
Fairmont launches global partnership with Flytographer
Fairmont guests who book the service can choose between 30, 60 and 90-minute photography sessions that are specially designed for them.
The Ritz-Carlton updates its brand identity
This is the first time in the 32 year history of The Ritz-Carlton that any changes have been made to the revered lion and crown.
Janet Eason named VP of Marketing at Main Street Hospitality
Eason’s most recent leadership role was as director of marketing communications at the Colonial Williamsburg Hospitality Company in Virginia where she oversaw all aspects of marketing for six hotel properties, 12 restaurants, three golf courses, a full service spa and 20 retail outlets.
Five content editing tips to improve your hotel’s website
Editing is an essential way to make sure your hotel’s written content does its job as well as it possibly can. Here are five tips to ensure your copy nudges potential guests to the point of purchase.
