Nowlan will lead Four Seasons global sales and marketing team, overseeing brand marketing, fourseasons.com and digital ecosystem, public relations, social media, marketing communications, advertising, worldwide sales force and central reservations organisation.
How to repurpose content to increase your marketing ROI
Ensure that your marketing messages are reaching as many leads as possible and that you are earning the greatest ROI on all activities.
Your brand’s voice is key to effective content
Properly applying your hotel’s voice to your content and social media posts can directly alter the effect that your content has on your audience.
Why hoteliers are catching on to scent marketing
Scent is our most powerful connector – more closely tied to our memories and emotional associations than both visual and auditory stimulus – and it can be leveraged to influence customer behaviour.
Mobile has become the disruptor, if not the disruption enabler
Hoteliers need to understand that the potential stemming from mobile adoption is not only important; it’s become a must to reach today’s hard-to-attract consumers.
Psychology and hotel marketing
Once you learn how to speak to the emotions of your audience and use your online resources to showcase the benefits of staying at your hotel, travelers will engage with your brand more.
Marriott and VSCO launch exclusive travel guides and photo series
The city guides feature Berlin, Taipei, Paris, Cairo, and Portland and showcase vivid destination shots while detailing the best cultural landmarks, locals’ favourite restaurants, shops, bars and clubs.
Ramp up now to make the most of Christmas 2015
It may be it tad early to hang the physical decorations, but your website should be ready now to reap the revenue rewards that Christmas offers hoteliers.
Google announces more changes to Hotel Ads on Google
Changes include expansion of Google Hotel Ads Commission Program and Book on Google, as well addition of more hotel amenity information within Google search.
9 tips for creating great content for your hotel’s website
Digital marketing content is how you present your hotel to the vast majority of the public, so it’s important to understand that your website is a major driver in creating perceptions and influencing people’s decision to book with you—or not.
