The enhancements made to the platform provide hoteliers with the insights and tools needed to drive guest engagement, retention and conversion throughout the travel journey.
The key to great hotel content writing? Be specific
Guests browsing your hotel’s website are not looking for vague promises of ‘paradise’, ‘luxury’ and ‘something for everyone’; they are looking for the specifics, the deal-makers and conversely, the deal-breakers.
Using Facebook Messenger to increase guest satisfaction and RevPar performance
All of us are accustomed to using instant messaging, so it should be only natural that hotels are exploring new ways to interact with their guests to offer the genuine personalised experience that every hotel wants to provide.
Marketing lessons from 2015 to keep in 2016
To create an effective marketing strategy, it is important to evaluate what worked in the year prior and bring those lessons forward to ensure continued success.
What the year ahead holds for hotel marketing
How will hotels engage with target audiences in 2016? Here’s what you should know about social media, mobile, content, video and remarketing.
GuestCentric and Flip.to partner to help hotels drive direct bookings through advocacy
Partnership provides hoteliers with a powerful digital marketing platform to reach huge new audiences of potential guests
Four Seasons announces Peter Nowlan as Executive Vice President and Chief Marketing Officer
Nowlan will lead Four Seasons global sales and marketing team, overseeing brand marketing, fourseasons.com and digital ecosystem, public relations, social media, marketing communications, advertising, worldwide sales force and central reservations organisation.
How to repurpose content to increase your marketing ROI
Ensure that your marketing messages are reaching as many leads as possible and that you are earning the greatest ROI on all activities.
Your brand’s voice is key to effective content
Properly applying your hotel’s voice to your content and social media posts can directly alter the effect that your content has on your audience.
Why hoteliers are catching on to scent marketing
Scent is our most powerful connector – more closely tied to our memories and emotional associations than both visual and auditory stimulus – and it can be leveraged to influence customer behaviour.
