This week’s book of the week – Marketing Innovations for Sustainable Destinations is a collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.
Capitalizing on micro-moments in travel
Reaching consumers on-the-go is the new revenue battlefield, and hotels who ignore these micro-moments risk losing everything.
Moxy Hotels searches for innovative hotel art through #BlankCanvas campaign
Selected works will become the cornerstone of a permanent contemporary, emerging art collection at each Moxy Hotel.
Remy Merckx appointed Vice President Marketing EMEA for Carlson Rezidor Hotel Group
Rémy joined Carlson Rezidor in July 2013 and served as the Senior Director e-Business Development and became Vice President Digital Marketing in February 2014.
Guestfolio builds new platform uniquely for hotel marketers
The enhancements made to the platform provide hoteliers with the insights and tools needed to drive guest engagement, retention and conversion throughout the travel journey.
The key to great hotel content writing? Be specific
Guests browsing your hotel’s website are not looking for vague promises of ‘paradise’, ‘luxury’ and ‘something for everyone’; they are looking for the specifics, the deal-makers and conversely, the deal-breakers.
Using Facebook Messenger to increase guest satisfaction and RevPar performance
All of us are accustomed to using instant messaging, so it should be only natural that hotels are exploring new ways to interact with their guests to offer the genuine personalised experience that every hotel wants to provide.
Marketing lessons from 2015 to keep in 2016
To create an effective marketing strategy, it is important to evaluate what worked in the year prior and bring those lessons forward to ensure continued success.
What the year ahead holds for hotel marketing
How will hotels engage with target audiences in 2016? Here’s what you should know about social media, mobile, content, video and remarketing.
GuestCentric and Flip.to partner to help hotels drive direct bookings through advocacy
Partnership provides hoteliers with a powerful digital marketing platform to reach huge new audiences of potential guests
