Women have significant economic influence in the travel sector. Here’s a look at the benefits of better catering to female customers, the distinctions between marketing to men and women in the travel sector, and some tips on how businesses in the travel sector can better appeal to women.
Don’t fall into the “build it and they will come” trap: case study
This project took place during the COVID-19 pandemic and illustrates how critical dynamic revenue and marketing strategies are to the financial health of a property no matter what the current industry landscape is or how much owners may have invested into repositioning a property.
Essential hotel marketing strategies that lead to more revenue
As challenging as running a hotel is, if you put in the effort and employ these strategies, you are sure to see some positive results.
