Airbnb introduces Airbnb Luxe, bringing home sharing to the luxury travel market.
Why don’t luxury hotel brands truly differentiate? Have they run out of USPs?
There are numerous hospitality brands these days competing in the luxury realm and there is no real definition for, and the distinction between, what is luxury vs. for example, upscale.
APAC-wide study reveals shift in luxury travel mindset
Insight report by Reuter: Intelligence in partnership with ILTM Asia Pacific reveals a new driver of consumer preferences and huge potential for travel brands.
Where are luxury travellers spending their summer?
Luxury travellers are setting their sights for summer travel on emerging destinations all over the world, according to a new analysis from global luxury travel network Virtuoso
Attracting todayÕs super-affluent market
Luxury travel is one of the most lucrative segments for hotels, but today success depends on offering highly personalized and promotable experiences.ÊA talented PR agency can collaborate with you to create over-the-top journeys that will garner significant media coverage to generate bookings. Does it really matter if no one books the offer if your reservation lines start ringing?
Attitudes are changing about luxury travel
In an American Express survey commissioned last year, consumers illustrated their demand for more enriched lives and personal fulfilment through experience and learning. Over 72 per centÊof respondents said they would rather spend money on experiences than things. Further, 88 per centÊsaid travel is the number one dream on their lifeÕs bucket list, ranking higher than family or wealth.Ê
Nine travel trends among high net worth individuals
Even with the trend to less conspicuous consumption and the rise of travel experiences that ‘give back’, luxury travel is still a place for unabashedly individualistic and hedonistic experiences.
Cuba is the top luxury travel up-and-coming destination
Luxury travel up-and-coming destinations also include United Arab Emirates, African Safaris, Iceland and Antarctica; European river cruises top all luxury travel international destinations.
