In line with Indonesia’s chairmanship of ASEAN this year, LSPR Institute of Communication & Business, in collaboration with the ASEAN PR Network, organised an international conference on communication and business with the theme “Strengthening ASEAN Leadership in Sustainable Business.” The conference took place at the United in Diversity Bali Campus and Trans Hotel Bali, gathering over 200 participants, speakers, educational institutions, and international public relations agencies from 15 countries in ASEAN and the European Union. The conference received more than 296 abstract submissions and hosted 500 online participants. The best research papers were recognized across several categories, including RIGOUR (Quality of Research, Methods, Evidence), IMPACT (Contribution to Public Engagement, Education Quality of Life, Business Success), ORIGINALITY (New Ideas, New Concepts, and Combinations), and RELEVANCE (Contemporary Issues and Challenges).