Here are some powerful strategies using a mix of different rewards to engage different customer segments and build lasting loyalty.
Hilton, Wyndham, Hertz & Caesars to Achieve a Personalized Travel Future
Across the travel industry margins are under increasing pressure and brands are looking for ways to deliver business efficiencies while…
Alice Curry named Vice President of Customer Care for American Airlines
American Airlines announced today that Alice Curry has been promoted to Vice President of Customer Care. She succeeds JonCarlo Gulbranson, who was previously named Vice President of Operations and Crew Performance.
Building guest relationships in an age of disloyalty
Loyalty may not be dead, but we need to think critically about whether the modern consumer has shifted the goal posts.
How to engage with your most valuable guests
Hoteliers need to communicate with their guests using multiple channels throughout the travel journey. This seems like a big undertaking, but a big part of this communication can be done through automation.
How hotels can respond to the loyalty divide
When faced with a mounting loyalty challenge, hoteliers must now wield all the data at their disposal to craft highly personalized experiences in order to convert indirect to direct bookings and to derive advocacy from an increasingly fickle audience.
Four ways to turn guests into loyal travelers
We all know direct bookings make the difference for independent hoteliers. Turning guests into loyal travelers and repeat customers is essential. Why?
AccorHotels finalises acquisition of concierge market leader John Paul
John Paul’s more than 1,000 employees around the world come from the most eminent palaces and are available 24/7 to cater to their customers’ every request, from the simplest to the most extraordinary, anywhere around the globe.
Hyatt to introduce new global loyalty program “World of Hyatt”
Arriving March 2017, World of Hyatt will offer new platform to that aims to deepen the understanding of guests, deliver meaningful benefits and inspire empathy.
Wyndham expands rewards program to cover 17,000 vacation condos and homes
Loyalty program adds 17,000 new redemption options and will connect the majority of Wyndham Worldwide’s more than 120,000-strong property portfolio by late 2018.
