A new white paper commissioned by iSeatz, a technology company providing digital booking experiences that integrate with loyalty programs, researched by Phocuswright, shows that travelers are interested in purchasing more than just rooms from hotels, especially if the ancillary is connected to the hotel’s loyalty program.
Accor unveils new lifestyle loyalty program
Bringing augmented hospitality to life. @Accor
Marriott rebrands its loyalty program
Marriott International has unveiled Marriott Bonvoy, the new loyalty brand replacing the current loyalty brands – Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). @Marriott
Hotel loyalty program study unveiled
Loyalty remains top of mind for consumers, Best Western Rewards¨ delivers the key benefits travellers want. @BestWestern
Marriott International unveils unified loyalty programs
Access to the most extraordinary portfolio of hotels, expansion of the Moments experiential platform and richer and enhanced benefits for members. @MarriottIntl
Hotel loyalty programmes: What may and may not work
Hotels should consider developing customer loyalty programmes that balance both economic and social rewards to establish “sustainable relationships” with their customers.
Choice Privileges redesigns loyalty program and increases member perks
The Choice Privileges rewards program makes changes for members to earn and redeem rewards faster.
