Before its acquisitionÊby MarriottÊwas completed last September, hospitality company Starwood Resorts and Hotels WorldwideÊchanged its approach to a problem that many chain hotels face Ñ how to maximize the value of its spending on translation services for its property websites worldwide.
The art of information globalization across cultures
IPPWORLD offers transcreation (translations infused with creative writing) as well as administration of Content Management Systems with localized language contents.
Why your hotel website should offer more than one language
By Alina Cincan: In a world of global travellers, here are four reasons why smart hotels are offering their webpages in multiple languages.
