Global News

Jumeirah enters next phase of growth with unveiling of brand new identity

Today, Jumeirah unveils its new brand identity marking a key milestone in its growth strategy to double the size of the portfolio by 2030. The new visual identity is the first stage in a journey of brand evolution designed to inspire a new perspective of luxury for discerning travellers. Building on its origins and reputation for generous hospitality, the move will see Jumeirah reaffirm its position as an industry pioneer, with curated experiences that shape perceptions and trends. 

Jumeirah
Properties

Jumeirah Al Naseem opening this week

The final chapter of Madinat Jumeirah – ‘the Arabian Resort of Dubai’ – also marks the completion of Jumeirah Group’s transformation of two kilometres of coastline into a major tourist destination.

Jumeirah Al Naseem
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