Global News

UNWTO and Instagram join forces

UNWTO and Instagram have joined forces to produce a ‘Tourism Recovery Playbook’, and so help destinations and business harness the power of digital and visual storytelling to reach new audiences and return to growth.

Tourism Recovery Playbook
Insights

How the hospitality industry is embracing social media

With 2.3 billion active on social media, it is no surprise that online marketing, specifically social media marketing, is a hot topic in hospitality.ÊHere we look at just some of the ways media savvy hoteliers have embraced the channel and the interesting results they have seen. From Facebook, Twitter and Instagram to blogging, letÕs dive in and take a closer look at the ways you can adopt some successful strategies for your own property.

Hotel social media
Insights

Millennials redefine luxury and spur changes in marketing

The sea change taking place in luxury hotel marketing is being driven by Millennials as they redefine what the parameters of luxury means to them. First-class accommodations and amenities are just the beginning of this new-style luxury that Millennials crave.ÊHotels are compelled to create and offer extras including life-fulfilling experiences, adventure, and even educational enrichment.

Milennials
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