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Technology’s Role in Customer Experience Measurement

By Feature Writer Janet Gerhard: There was a time when customer experience measurement (CXM) was founded in marketing sciences and had reliable technology.  Now, the tables are turned.  Instead of having marketing sciences and data analytics at its core, CXM is completely technology-driven.  The same quality measures are in place, but new needs compel us to focus on the technology. And, if your CXM program isn’t keeping up with technology, your program is viewed as falling behind.

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Opening a Hotel in China: Opportunities

By feature writer Yoland Perras: I report that progress on the “Critical Path” and the “Critical Opening date” has been slow. Much the same onsite. It is a little concerning however not yet “Critical”.

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Six Technology Trends Revolutionising The Hospitality Industry

By Calum McIndoe: As technology developments continue at a relentless pace, it can be difficult for hotels, leisure providers and those in hospitality to keep up with recent changes, let alone look to the future. However, the savings and improvements that technology can deliver mean that managers and directors really need to keep one eye on these six trends.

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Cyber Security Alert: How to Protect Your Proprietary Information from Employees

By Jim Butler and the Global Hospitality Group®: The continuing advances of technology continue to present a double edged sword. On the one edge are tremendous cost savings, efficiencies and power to manage information. On the other edge are daunting issues of information security and privacy. In the article below, two of our Global Hospitality Group® lawyers talk about a recent court decision from the respected second circuit in New York that has important implications for every employer in the hospitality industry. It serves as a reminder that good employee handbooks and company policies are important to protecting your valuable business information and electronic data. Here is what it is all about.

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How To Win Online Market Share In 2013

It is common knowledge the Internet is changing many aspects of how we live our lives – and that includes making travel arrangements. As more people prefer to book online, new opportunities are created for travel providers, both hotels and online travel agencies (OTA). Many OTAs have launched aggressive campaigns for market share, and in the process placing some hotels in direct competition with former suppliers. Here are some hints on strategy to win market share in 2013.

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