Before diving into any collaborations, it is essential to ensure that your social media channels are in top shape to maximize the success of your influencer partnerships. Let’s explore the key considerations and steps for working with influencers.
Three steps to curating your hotel’s social influencer strategy
Social media is a perfect platform for avid travelers to gain a following, opening up the opportunity for hotel brands to partner with these influencers and tap into their keen audiences to reach more guests.
How partnerships can lead to profits
Partnerships mean introducing your brand to a wider audience, but also offering additional benefits for your current customers.
How hotels can scope out fake ‘influencers’
Just because an “influencer” has a lot of followers on social media and claims to have done all of these impressive accolades, doesn’t meant it’s true. They could just be milking hotels for free stays, fully knowing they can’t provide much value in return.
