While the upfront cost of investing in cutting-edge systems may seem to be an obstacle for independents, tech trends tend to find a way of trickling down eventually. Here are 5 that will soon be attainable.
5 revenue management questions independent hoteliers should ask
Machine-learning innovations paired with high mobility, prescriptive analytics and transparent business intelligence enable independent hoteliers to unlock new profits.
What independent hotels gain from the flagsÕ big investments in the direct channel
In 2016, several major hotel brands launched aggressive campaigns to drive direct bookings. HiltonÕs is among the best known, with its catchy ÒStop Clicking AroundÓ campaign. The company claimed this was Òits largest campaign ever”. Hyatt, Marriott and Intercontinental joined the fray, and what was once just a campaign became a long-lasting news story about the big brands waging war on OTA commissions. How did it work out for them?
Upsurge in independent hotels selecting Guestline in Q1 2017
Guestline has seen an influx of independent hotels opting for their ever-popular hospitality technology services and solutions. Specialising in property management, channel distribution and digital marketing solutions for the hospitality industry, and with over 25 yearsÕ experience in the marketplace, Guestline are demonstrating a clear ROI for a wide selection of properties.
Independent Hotels & Revenue Management: What are the best practices?
Rachel Grier offers some insight into the best practices for a independent hotel
How independent hotels can use metasearch to compete with the big chains
Discover why Britney Spears can have an impact on metasearch, what difference direct bookings can make to your revenue, and why you were so wrong about metasearch for independent hotels.
Flo Lugli appointed Executive Chariman of Global Hotel Alliance
Lugli will take over the chairmanship from Mike Deitemeyer, President of Omni Hotels & Resorts, who has chaired GHA since 2012.
Success in direct bookings necessary for independent hotel survival
These markets consider direct web to be their most important channel, but are more reliant on intermediaries for their online bookings than are chains, according to report.
