What independent hotels gain from the flagsÕ big investments in the direct channel

In 2016, several major hotel brands launched aggressive campaigns to drive direct bookings. HiltonÕs is among the best known, with its catchy ÒStop Clicking AroundÓ campaign. The company claimed this was Òits largest campaign ever”. Hyatt, Marriott and Intercontinental joined the fray, and what was once just a campaign became a long-lasting news story about the big brands waging war on OTA commissions. How did it work out for them?


Upsurge in independent hotels selecting Guestline in Q1 2017

Guestline has seen an influx of independent hotels opting for their ever-popular hospitality technology services and solutions. Specialising in property management, channel distribution and digital marketing solutions for the hospitality industry, and with over 25 yearsÕ experience in the marketplace, Guestline are demonstrating a clear ROI for a wide selection of properties.

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