By Larry Mogelonsky: Throughout the July-August period, the property operated at 90%+ occupancies and with peak ADRs achieved through classic hotel management and marketing.
Red Lion names new addditions to the Lodging Development and Marketing teams
The company has hired David Attardi and Angela Rowe in Franchise and Lodging Development and Sarah Frank in Brand Marketing.
Will Loughran named President of Richfield Hospitality
Richfield Hospitality has announced that Will Loughran, the company’s senior vice president of sales and revenue strategy, has been named president.
Marc Jason Geller Rosewoood’s Corporate Director of Marketing
Rosewood Hotels & Resorts has announced that Marc Jason Geller has been appointed Corporate Director of Marketing. In his new role, Geller will be responsible for the development and execution of all Rosewood Hotels & Resorts marketing initiatives.
Top Ten Digital Marketing Resolutions for Hoteliers for 2014
By feature writers Max Starkov and Mariana Safer: 2014 is expected to be another great year in hospitality and now is the perfect time for reflection and planning ahead for digital marketing success this year.
Social Selling via Linkedin : The New Sales Tactic for Hoteliers
By Feature Writer Alexandra Ramirez: Are you using Linkedin, the world’s largest professional network site, as a sales tool for your hotel? Many hoteliers are using Facebook and Twitter – but, keep in mind that each social network solves different business goals and has its own unique online community. What does this mean for hoteliers?
Direct Sales: Some Challenges for Leadership
By Feature Writer Brenda Fields: Our guests in hotels want to know that their business is valued, that they are heard and that they have access to someone who will listen and respond to their particular situations. The new generation of hotel sales staff was raised on text messaging, instant messaging, and video games. The challenge of sales leadership is to work with and inspire this new generation to see each customer as unique and to work with a sense of urgency and personalization. This article will address some insights and practical tips in working with sales staff to ensure greater productivity.
Don’t Get ‘Scroogled’ by Google’s Latest Keyword Change
By DJ Vallauri: Have you read about Google's recent announcement to make "keyword" 100% of all organic referrals? Google is essentially telling us to move from a keyword centric marketing approach to a more engaging content/page centric approach. Don't panic just yet. Let me help to clarify what savvy hoteliers can do to make sure they don't get Scroogled on this latest Google algorithm change.
Meta Search Marketing: The New Revenue Frontier in Hospitality
By feature writers Max Starkov and Tara Dyer: Today we are witnessing an explosion of meta search travel sites and features, facilitated by advancements in digital technology and advertisers’ perceptions of these sites as “unbiased” online media players compared to the OTAs.
How Hoteliers Can Create A More Powerful LinkedIn Summary
By Tom Costello: I recently returned from presenting a LinkedIn workshop for hospitality professionals and hotel sales managers who are members of HSMAI’s Los Angeles Chapter and one of the areas that I addressed was the importance of completing a profile. In this post I will cover some ideas on the essentials of your summary, one of the most important areas of your profile, so viewers of your profile can find out who you are in addition to the information you provided in your job title.
