Celebrating 60 years of unwavering commitment and service to the city’s hospitality industry, the Houston Hospitality Alliance (HHA), an independent trade organization formerly known as the Greater Houston Convention and Visitors Bureau, is proud to announce the appointment of HHA’s inaugural president, Jonathan Horowitz. As a seasoned leader in the hospitality sector, Horowitz brings a wealth of invaluable experience to guide the organization toward an even brighter future. In his multifaceted role as HHA President, Horowitz will serve as a pivotal link between the public, esteemed members of the organization and the HHA board, all while actively advancing HHA’s long-standing mission to invigorate Houston’s diverse and thriving hospitality and tourism industry.