Insights

Why I travel

What we experience through travel is not only essential for us to grow and evolve but it also lies at the very core of our being.

Insights

How choice of hotel name affects type of guests

When you consider the ‘top of funnel’ for your advertising channels as how guests search to find your property without any previous knowledge, the choice of words you use in naming your hotel can have a profound effect right at the start in terms of who is most attracted to your property.

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