Hoteliers have an amazing collection of raw data, which when stitched together, form a digital trail of all the interactions that occurred during the guest journey. Predictive analytics, a type of artificial intelligence (AI), uses that data to segment guests. This allows marketers to move past basic audience characteristics and discover more specific, and more relevant, audience attributes.
TripAdvisor ranking improvement seen with CendynÕs Guestfolio Review Collection clients
Recent findings from TripAdvisor and Guestfolio, part of Cendyn Hospitality Cloud, have shed light on the success of TripAdvisor Review Collection Partnerships for hoteliers. Using this technology, TripAdvisor identified that 74 per centÊof hotels using Guestfolio maintained or improved their TripAdvisor ranking position since starting Review Collection.
What drives guests to be promoters of your brand?
Here is a closer look at exactly what is driving your guests to be promoters or detractors.
How the Net Promoter Score can affect your TripAdvisor rating
Hoteliers should start paying more attention to their NPS, as it has an exceptionally strong relationship to their TripAdvisor ratings.
What’s driving consumers to make their travel decisions?
Here are best practices for hotel marketers to capitalise on key micro-moments when potential guests turn to their devices with an intent to answer an immediate travel planning need.
Hotelient seeking to disrupt the internet booking engine market
It used to be normal for software providers to charge a setup fee, a percentage of the booking and if they could get away with it, a maintenance fee.
Know your guests with guest profiles
By using the data you already have from each guest profile, hoteliers can learn about their guests’ behaviour and engage with them in the right way, using the right tools throughout the travel journey.
Smart data marketing in hospitality: The secret to maximizing direct bookings
The important part of the overall strategy – the one that will result in a much higher percentage of direct bookings – is Intent Data i.e. targeting and engaging travel consumers who are “in market” and planning to visit your property’s destination in the near future.
Why you should add WhatsApp to your hotel engagement strategy
With more than one billion users, WhatsApp is becoming an ever more powerful way to communicate directly with your guests.
The 10 best types of hotel blogs
Whether you’re looking for inspiration for your next post or for new formats to shake up your hotel blog, here are 10 types of posts that help increase web traffic.
