If your end goal is hotel guest satisfaction, then your journey begins with their expectations. When booking a hotel room, guests have expectations that are determined by various factors such as the images of your property that are on the web, reviews that other guests have left you, the descriptions you have, etc. All you have to do is manage, and eventually exceed these expectations and guest satisfaction is guaranteed. And we are here to tell you how social media plays a pivotal role in determining and managing expectations as well as increasing hotel guest satisfaction.