Brands with a long-established heritage remained dominant in the minds of guests despite the disruption of the pandemic.
Can new hospitality brand concepts stand the test of time?
All eyes have been on the mergers and acquisitions of hotel brands,Êsuch asÊStarwood Marriott, Accor’s acquisition of Fairmont, Raffles and Swissotel, but the trend no one is reporting or talking much about is the influx of new hotel brand concepts. Specifically, hotel brand concepts tied to retail, sports and/or iconic historic figures seeking investors to launch.
