Attribute-based selling and even the selection of a specific room lets you to get more granular with what features are displayed to possibly influence price. Furthemore, using room details and their physical positions to develop new subsegments makes you think of all the other aspects of the guest journey that can be monetized.
New Amadeus-IHG research explores the future of hospitality
New research study, Drivers of Change in Hospitality, explores the changes we can expect as guest insight, technology optimization and the ability to hyper-personalize take effect. Informed by over 7,500 consumers worldwide and industry experts, the study identifies three trends that the sector must respond to meet the needs of the consumer of the future.
