The modern gift shop is not an independent sales vertical for tchotchkes and touristy trinkets; it exists as part of an ecosystem of revenue generators, all of them working in harmony to amplify the onsite journey.
Does pre-stay up-selling cannibalise front-desk up-selling?
When’s the best time to upsell? when the guest books, pre-stay, at the front desk during check-in and while the guest is in-house?
Mapping personalisation to profits in the guest journey
If hotel marketers want to truly unlock the power of data, they need to interact with guests in a meaningful way at every stage of their journey.
Roadmap to personalization: plan, guide, and nurture the guest experience
While there is no denying that the personalisation process can be intimidating at first, it is simpler than what most people think. The key to success is breaking down your implementation strategy to coincide with each step of the guest journey.
