Insights

Questions hoteliers should ask before making a technology purchase decision

ÒAll the world’s a stage,Ó Shakespeare famously wrote, ÒandÊallÊthe men and women merely playersÓ. In many respects, Guest Experience Management is strikingly similar to a stage production. To bring each scene to life, the cast and crew Ñ and, also, the set design and technology Ñ need to come together in a highly-orchestrated manner.

Purchasing decision
Insights

Key considerations for optimizing the guest experience

Today, upwards of 95 per cent of people look to online review sites when making travel plans and before booking their hotel stays. Those who don’t read the reviews are apt to rely on the ratings systems to make their selections. According to estimates, a one-star increase in a hotelÕs rating can translate into a 10 per cent increase in bookings and revenue.

Guest experience management
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