We talk to James Bishop, Director of Global Demand Partnerships @ SiteMinder about the future of hotel distribution in the age of Google and AirBnB.
The new head of France at SiteMinder, the global hotel industry’s leading guest acquisition platform, is inviting hotels to help distribute tourism more evenly across the country by using technology to “sell their destination”. Antoine Auburn, a Bordeaux-native and travel passionate, says a wider adoption of hotel marketing technology could be pivotal in avoiding overtourism from arising in popular hot spots and driving tourists to rural areas where they are needed most.
More than 1,500 hotels across North America now have the opportunity to enrich their distribution and revenue management strategy, thanks to a new partnership between two hospitality technology leaders – SiteMinder and AutoClerk. SiteMinder, the global hotel industry’s leading guest acquisition platform, and AutoClerk, one of country’s most enduring property management system (PMS) companies, have developed a sophisticated interface between their two platforms that will help mutual hotel customers enhance the online distribution of their rooms and thereby grow their revenue.