Global News

Waldorf Astoria Cancun welcomes guests to the Yucatan Peninsula

Hilton announced today the highly anticipated opening of Waldorf Astoria Cancun, the 173-room luxury resort set among the verdant mangroves of the Yucatan Peninsula, offering panoramic ocean views, world-class dining, and destination-worthy wellness offerings. The opening of Waldorf Astoria Cancun marks the 200th hotel in the Caribbean and Latin America for Hilton, as well as the first Waldorf Astoria hotel in the Mexican Caribbean and second in the country.

Insights

How choice of hotel name affects type of guests

When you consider the ‘top of funnel’ for your advertising channels as how guests search to find your property without any previous knowledge, the choice of words you use in naming your hotel can have a profound effect right at the start in terms of who is most attracted to your property.

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