There are certainly some key developments happening this year that should keep a couple of hotel and hospitality marketers awake at night.
How vanity websites can benefit hotels without SEO punishment
By Marco Braggio: Use your vanity website to create and share engaging content and you won’t be penalized by Google’s latest update.
Google changes to mobile algorithm coming – are you ready?
Google’s all-powerful algorithm will change on April 21st to favour sites configured properly for display on mobile devices, which is critical for hoteliers looking to drive online revenue.
Hilton sees 45 percent increase in conversions: Google Hotel Ads case study
Google Hotel Ads case study claims Hilton improved its conversion rate by 45% and drove a 12% increase in overall ROI.
How Google Plans To Dominate The Travel Sphere
By Frederic Gonzalo: Ever since Google was founded 15 years ago in 1998, the search company has grown and evolved into what it is today: a force to be reckoned with, an omnipresence that spans across online to mobile operating services. The folks at Frontier created an infographic showing the Google infrastructure today: did you know all these services and APIs existed? How many are you presently using?
