Google’s all-powerful algorithm will change on April 21st to favour sites configured properly for display on mobile devices, which is critical for hoteliers looking to drive online revenue.
Hilton sees 45 percent increase in conversions: Google Hotel Ads case study
Google Hotel Ads case study claims Hilton improved its conversion rate by 45% and drove a 12% increase in overall ROI.
How Google Plans To Dominate The Travel Sphere
By Frederic Gonzalo: Ever since Google was founded 15 years ago in 1998, the search company has grown and evolved into what it is today: a force to be reckoned with, an omnipresence that spans across online to mobile operating services. The folks at Frontier created an infographic showing the Google infrastructure today: did you know all these services and APIs existed? How many are you presently using?
