By Frederic Gonzalo: TripAdvisor shows results based on comments and reviews left by travelers worldwide. But did you realize how integrated it is with your Facebook network?
Is AirBnB the next powerhouse travel brand?
By Frederic Gonzalo: AirBnB is now valued at an estimated $10 billion, with intentions to move beyond accommodations and into meeting space, car-sharing and tours & activities.
The mobile features hotel guests want
By Frederic Gonzalo: A recent study shows how smartphones hold tremendous potential to better the customer experience in hotels.
The mobile features hotel guests want
By Frederic Gonzalo: A recent study shows how smartphones hold tremendous potential to better the customer experience in hotels.
Is your brand socially engaged (enough)?
Customer care and engagement have become intertwined in today's new social media reality. Here's why brands must embrace it.
Travelers and online content: what, where and when?
By feature writer Frederic Gonzalo: Insightful details of how travelers consume and share content prior to, during and after a trip.
The ABCs of eTourism
From A to Z, here is a take on essential elements those in the hospitality industry should consider to put a solid strategy in place online and via social media.
Eight FAQs About Social Media in Travel
By Feature Writer Frederic Gonzalo: Online marketing and social media in particular have changed how the travel decision-making process takes place, forcing travel brands to adapt their marketing accordingly. Yet, not everyone adapts at the same rate, and there are still many who question the worthiness of efforts in this sphere. Among frequently asked questions I often get on my blog or during and after conferences or workshops I give, I thought I would share a few of my favorites ones. In no particular order, here we go!
Five Travel Marketing Trends For 2014
By Feature Writer Frederic Gonzalo: I recently shared with you what I expected as five key social media marketing trends to look out for in 2014. Since I have been working in the travel & hospitality vertical for the past 20 years, I figure it would be equally interesting to try to figure out what we ought to look out for in 2014 from that industry perspective. So here it goes!
Pinterest and Travel: A Match Made in Social Media Heaven
By Feature Writer Frederic Gonzalo: Because it plays a key role at the aspirational and planning stages of the travel decision-making process, Pinterest should therefore be considered in priority by travel destination, transportation (airlines, rail, cruise) and hoteliers. But restaurants, festivals, events and attractions can all gain from the web traffic generated through compelling visuals, as can be seen by some of the examples above. Pinterest has certainly gained a key role in the social media marketing world, in particular within the travel vertical. It will be interesting to see how Place Pins move the needle and where things lead in 2014.
