Suppliers

Tourism shortcomings: SiteMinder’s new head of France invites hotels to “sell their destination”

The new head of France at SiteMinder, the global hotel industry’s leading guest acquisition platform, is inviting hotels to help distribute tourism more evenly across the country by using technology to “sell their destination”. Antoine Auburn, a Bordeaux-native and travel passionate, says a wider adoption of hotel marketing technology could be pivotal in avoiding overtourism from arising in popular hot spots and driving tourists to rural areas where they are needed most.

Huilo Huilo
Properties

Hyatt Place Rouen to open in France

Hyatt Hotels Corporation has announced that a Hyatt affiliate has entered into a franchise agreement with a subsidiary of Matmut S.A.M. to develop the first Hyatt-branded hotel in Rouen, the capital of Normandy, France. @Hyatt

HyattPlaceRouen
Join over 60,000 industry leaders.

Never miss a trend.

Advertisements