Many tourist boards are looking to differentiate themselves from rival destinations by focusing on their cuisine rather than traditional natural hot spots, cities, or coastal locations.
The World Tourism Organization, the Japan Travel and Tourism Association, and Gurunavi have released the new UNWTO Report on Gastronomy Tourism: The Case of Japan. The publication includes 18 different case studies of successful gastronomy tourism in Japan.
Over a quarter of consumers influenced by local gastronomy in their holiday destination choice. Some of the key trends redefining culinary tourism in recent years are the rise of street food and food markets, cooking lessons with locals and gastronomy tours with locals or experts. @globaldataplc
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