Kerzner International Holdings Limited (“Kerzner”) the owner of the iconic Atlantis Resorts & Residences and ultra-luxury One&Only Resorts worldwide, has today announced that first-of-its-kind immersive lifestyle and fitness brand, SIRO, will launch its inaugural hotel, SIRO One Za’abeel, in Q4 2023. This first hotel for the SIRO brand will sit in the heart of Dubai’s iconic One Za’abeel development. One Za’abeel is being developed by Ithra Dubai, a fully owned subsidiary of Investment Corporation of Dubai.