Insights

Attracting todayÕs super-affluent market

Luxury travel is one of the most lucrative segments for hotels, but today success depends on offering highly personalized and promotable experiences.ÊA talented PR agency can collaborate with you to create over-the-top journeys that will garner significant media coverage to generate bookings. Does it really matter if no one books the offer if your reservation lines start ringing?

Affluent luxury travelers
Insights

Hoteliers must start reaping the harvest of family travel

The luxury travel market is changing. Destination is not the only criteria any longer. Many travellers choose their holiday location for the themes offered: golf, wine, spa, gastronomy, and family. Indeed, today, the family travel market is no longer a niche.

Family travel
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