A total of 3.6% of all review submissions in 2020 were identified as fake – Tripadvisor’s robust platform protections ensured the vast majority never made it onto the platform.
How TripAdvisor keeps fake reviews in check
Find out more about what reviews are not allowed on TripAdvisor and what methods the company employs to find fake reviews.
TripAdvisor released Review Transparency Report
TripAdvisor releases data detailing fake review volumes in a first-of-its-kind transparency report
How review sites protect against fake hotel customer reviews
Review sites are actively working to prevent fake reviews and have processes in place to protect businesses against them.