Facebook and Google are now in the top 4 for most popular review sites in the hotel industry. Are OTAs losing steam? What about TripAdvisor?
Facebook is changing! What should hotels do? [Survival Guide]
The latest change in Facebook’s algorithm is expected to negatively affect businesses that rely on Facebook to reach their customers. Here are some thoughts on what restaurants and hotels owners can do about it.
How the hospitality industry is embracing social media
With 2.3 billion active on social media, it is no surprise that online marketing, specifically social media marketing, is a hot topic in hospitality.ÊHere we look at just some of the ways media savvy hoteliers have embraced the channel and the interesting results they have seen. From Facebook, Twitter and Instagram to blogging, letÕs dive in and take a closer look at the ways you can adopt some successful strategies for your own property.
AccorHotels.com launches ÒThe FeelingsÓ, a series of gifs to interact with internet users
True to its commitment to adapt to the new ways in which its customers communicate, AccorHotels.com is launching “The Feelings”, a series of emotion-based gifs specially designed to interact with Internet users on Facebook and Twitter.
Facebook launches City Guides in latest app update
In a strategy seen as an offensive move against Google Trips, Facebook has launched city guides of its own, and gone one step further by adding the option of booking a hotel restaurant or tour. The feature enables users to book their hotel room or make reservations in select cities directly through the app via a Book Now button.
DerbySoft provides dynamic data for Facebook’s Dynamic Ads for Travel
DerbySoft is currently providing high-accuracy, dynamic rates and availability to Facebook for one of the world’s largest hotel groups with two other global hotel groups in the pipeline.
The Facebook metrics that matter for hotels
While it can be easy to get caught up in metrics that make it seem like the content you are posting is performing well, you may have to dig a bit deeper to find the information you are actually looking for.
Facebook ad strategies that reinvent mobile marketing for hotels
Among the many approaches mobile marketers are using, Facebook advertisement remains one of the strongest.
How independent hotels can make the most out of Facebook
An independent hotel on a shoestring budget can “demolish” a chain with millions to spend on marketing, because success on Facebook is based on your ability to connect with and engage your audience, not on how much money you can throw at ads.
Monitor your hotel’s competition using Facebook’s ‘Pages to Watch’
Though you wouldn’t want to outright copy a competitor’s strategy, you may be able to gain some ideas on what topics to post about and what types of topics garner more engagements, which can ultimately lead to you communicating better with your target market.
