Group business is top of mind for hoteliers in 2024, with new research finding that hoteliers are prioritizing ways to strengthen customer relationships, to improve outreach with new and repeat business, and to plan and execute events more effectively.
How ChatGPT will impact the meetings and events industry
ChatGPT can be leveraged to streamline workflows and enhance the event planning process in several ways, and learning to effectively use the tool is a wise move for planners and venues as this technology will only become more prevalent moving forward.
Event bookings hinge on site visits: new study
Properties need to adapt to the changing complexion of their buyers, and site visits are the piece of the event sales puzzle that offers the greatest room for improvement.
