While there is a future for email marketing, hoteliers need to be aware all the changes happening so that they can adjust their strategies accordingly. As privacy and control over data become the norm, first-party data is moving to the forefront.
A strong email marketing strategy is critical for guest conversion, whether for first-time or repeat stays. It also creates the ideal platform for upselling and cross-selling opportunities, as well as the possibility for cross-over from business to leisure and vice-versa.
As a hotel business, this is a form of marketing you should be taking advantage of, but you need to remember it’s only effective if it is done right.
There is something absolutely personal about an email that cannot be reproduced on social media. Use the campaign just the right way and you will be able to connect with your audience in ways that would have otherwise been impossible.
While there is no denying that the personalisation process can be intimidating at first, it is simpler than what most people think. The key to success is breaking down your implementation strategy to coincide with each step of the guest journey.
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