While there is a future for email marketing, hoteliers need to be aware all the changes happening so that they can adjust their strategies accordingly. As privacy and control over data become the norm, first-party data is moving to the forefront.
The success formula for email subject lines
Incorporate as many of these points as you can to motivate prospects to pay attention to, engage with and respond.
Step by step guide to collecting hotel guest email addresses
A strong email marketing strategy is critical for guest conversion, whether for first-time or repeat stays. It also creates the ideal platform for upselling and cross-selling opportunities, as well as the possibility for cross-over from business to leisure and vice-versa.
The biggest email marketing mistakes a hotel business can make
As a hotel business, this is a form of marketing you should be taking advantage of, but you need to remember it’s only effective if it is done right.
8 email marketing tips for a successful hospitality industry campaign
There is something absolutely personal about an email that cannot be reproduced on social media. Use the campaign just the right way and you will be able to connect with your audience in ways that would have otherwise been impossible.
Automated email ideas for the holidays
Here are some great examples of how you can segment your automated emails for the holiday season and provide a really tailored, personalized message for your guests that will drive revenue and engagement.
5 useful tips for your email marketing
Here is what travel marketers should focus on when it comes to communicating by email in this day and age.
Roadmap to personalization: plan, guide, and nurture the guest experience
While there is no denying that the personalisation process can be intimidating at first, it is simpler than what most people think. The key to success is breaking down your implementation strategy to coincide with each step of the guest journey.
The power of email automation
Customers only want to see is information that’s relevant to them, and through smart email automation, every communication can be personalized and relevant to the recipient.
English Language for Telephone and Email
The “English Language” for Hospitality series has been developed specifically for the hospitality industry, providing applied English Learning to assist you with your customer and internal communications.
