A report by the global hotel industryÕs leading cloud platform, SiteMinder, has found that the ability to grow direct bookings and online presence is the top business focus for hotels this year. The finding, documented in SiteMinderÕs Global Hotel Business Index 2017 released this week, is based on more than 2,100 survey responses from hoteliers at both independent properties and hotel groups around the world.
Increase bookings and lower distribution with HeBS Digital
Founded in 2001, HeBS Digital helps hoteliers around the globe drastically increase direct bookings and lower overall distribution costs by deploying industry best-of-breed digital technology, consulting and marketing (www.hebsdigital.com). The firm is headquartered in New York City and has offices in Las Vegas, Europe, and Asia Pacific.
Get more Direct Bookings with a Winning (Hotel) Personality
Want to attract new business and get more direct bookings? Make sure the online presentation of your hotel supports this goal.
5 simple steps to boost your hotel website’s conversion rate
Do you find your website generating a large volume of traffic but not yielding enough conversions? Follow these five simple steps to boost your site’s conversion rate and be well on your way to driving more direct bookings.
5 easy steps to drive more direct bookings
Many of your problems around direct bookings can be solved if you focus on improving the end-to-end user experience for potential guests.
How to convert website surfers into bookers
The key to successfully deploying a direct booking strategy is increasing website personalization to ensure customers are gaining access to direct booking rewards when it means the most.
Can Hilton break the OTA stranglehold through advertising?
If the hotel empire is going to strike back against the OTA onslaught, it is going to take more than just one or two forays into the advertising galaxy.
OTA ‘monitoring’ tactics present an opportunity for hotels
If travelers believe OTAs are using their own personal data against them to actively drive up prices, and they’re more likely to see the benefits of booking directly with a hotel.
Hotels promoting direct bookings: It’s about time!
If nobody is aware that best deals can be found by booking direct or through a rewards program, then how can we expect customers to flock to our websites?
The key to a successful direct booking strategy
Following a customer or guest-focussed approach to the online booking process will ensure a successful direct booking strategy for hoteliers in the long term.
