If travelers believe OTAs are using their own personal data against them to actively drive up prices, and they’re more likely to see the benefits of booking directly with a hotel.
Hotels promoting direct bookings: It’s about time!
If nobody is aware that best deals can be found by booking direct or through a rewards program, then how can we expect customers to flock to our websites?
The key to a successful direct booking strategy
Following a customer or guest-focussed approach to the online booking process will ensure a successful direct booking strategy for hoteliers in the long term.
Get more direct bookings the SEO way
Over time, good SEO can increase your online visibility and bring you traffic, but once potential guests visit your hotel site, the onus is on you to give them reason to book their next stay with you.
Small hotels get more direct bookings: research
New research has found that direct phone calls, emails and walk-ins account for one in every three reservations made within the small accommodation industry.
Hilton launches campaign to promote discounts for direct bookings
Hilton claims 57 billion Hilton HHonors Points – or more than 1.6 million free nights – went unearned last year because guests booked their stay through a third party.
5 ways hotels can improve direct online booking conversions in 2016
Even the smallest marketing improvements geared towards increasing conversions can have substantial impacts on a hotel’s bottom line.
Success in direct bookings necessary for independent hotel survival
These markets consider direct web to be their most important channel, but are more reliant on intermediaries for their online bookings than are chains, according to report.
How your hotel blog can positively affect direct bookings
Blogging is more than just coming up with an article about a current event – there are steps that can be taken to ensure that your blog is effective.
Marriott launches campaign to drive direct bookings
Each of the 30 and 60 second “#itpaystobookdirect” spots injects humour in communicating the benefits of booking hotel stays directly on Marriott.com.
