Over time, good SEO can increase your online visibility and bring you traffic, but once potential guests visit your hotel site, the onus is on you to give them reason to book their next stay with you.
Small hotels get more direct bookings: research
New research has found that direct phone calls, emails and walk-ins account for one in every three reservations made within the small accommodation industry.
Hilton launches campaign to promote discounts for direct bookings
Hilton claims 57 billion Hilton HHonors Points – or more than 1.6 million free nights – went unearned last year because guests booked their stay through a third party.
5 ways hotels can improve direct online booking conversions in 2016
Even the smallest marketing improvements geared towards increasing conversions can have substantial impacts on a hotel’s bottom line.
Success in direct bookings necessary for independent hotel survival
These markets consider direct web to be their most important channel, but are more reliant on intermediaries for their online bookings than are chains, according to report.
How your hotel blog can positively affect direct bookings
Blogging is more than just coming up with an article about a current event – there are steps that can be taken to ensure that your blog is effective.
Marriott launches campaign to drive direct bookings
Each of the 30 and 60 second “#itpaystobookdirect” spots injects humour in communicating the benefits of booking hotel stays directly on Marriott.com.
How your hotel website can compete with OTA’s
By Nigel J. Rodgers: Your website is the digital front door to your hotel. If you can’t wow a guest online then they will assume that your hotel has nothing exciting to offer. (And yes, to encourage direct bookings, your front desk phone number or a reservation widget should be visible on every page!)
Stay Edinburgh City Apartments grows direct reservations with GuestCentric
Along with GuestCentric’s web design, Stay Edinburgh City Apartments uses GuestCentric’s booking engine and channel manager to manage their inventory and rates more efficiently.
