HotelREZ Hotels & Resorts continues to expand its technology portfolio with the addition of PrivateDeal, an award-winning smart negotiation solution designed to drive additional direct bookings.
Hilton and BuzzFeed transform travel content with new partnership
Hilton and BuzzFeed announced a new partnership that pairs content from BuzzFeed’s travel brand, BringMe, with Hilton’s direct-booking benefits to streamline the consumer travel experience and make it easier than ever to book a travel experience.
TripAdvisor launches new direct booking feature
The new feature allows travelers to seamlessly click through to the hotels’ own booking page from a sponsored listing on the TripAdvisor platform.
Is hospitality jargon jeopardizing your direct reservations?
Hospitality jargon is not a mystery for you but it can get in the way. Start using clear language and strong messages because minor changes can make a major difference.
SiteMinder finds more French accommodation seekers prefer to book direct
A new report by SiteMinder, the global hotel industry’s leading guest acquisition platform, has found that more of France’s accommodation…
How to increase hotel direct bookings
Here are some of the tricks that can help you attract more guests to your property, directly.
Direct Booking vs OTA: three steps to rise hotel direct booking and bypass rate parity
Three steps to make sure people book on your website.
The changed paradigm of yield in revenue management
While yield is a concept which has been central in revenue management for decades, what it covered and focused on has dramatically changed over the years.
How your booking engine can impact direct bookings
You may be inadvertently scaring travellers from making direct hotel bookings on your website, but there are ways to fix that when you know what to look for in an integrated booking engine.
Recapture direct bookings with specials
The key is to give customers a reason to not want to book anywhere else by providing a special that offers something more than what a guest can receive when booking with an OTA.
