A hotel’s guest directory is often regarded by guests as a valuable reference tool. Containing all the information they might need during the course of their stay – from hotel facilities and local attractions, to F&B menus, local transport links, special promotions, and links to booking systems, to name just a few. For hoteliers, however, it is a valuable avenue towards those all-important, revenue-driving, upsell opportunities. Upsell opportunities can be maximised by showcasing the extent of the services and amenities available whilst at the same time enhancing the guest experience.