Now is the time where any green endeavor can be used to generate further appeal for a hotel – before this green embrace becomes commonplace and your efforts are no longer buzzworthy as they shift from value-add to expectation.
There are numerous hospitality brands these days competing in the luxury realm and there is no real definition for, and the distinction between, what is luxury vs. for example, upscale.
Attribute-based selling and even the selection of a specific room lets you to get more granular with what features are displayed to possibly influence price. Furthemore, using room details and their physical positions to develop new subsegments makes you think of all the other aspects of the guest journey that can be monetized.
With the ever-growing influence of Millennials on the hotel industry, luxury hotel groups have started to consider them as the future’s most affluent customer segment.