The Mille Club: urban versus rural experiences

Guests with the monetary flexibility to pay lofty prices think less in terms of total cost and more in terms of total experience. It’s all about exclusivity, privacy and self-actualization. What can your hotel offer that is irreplicable anywhere else in the world? The more you differentiate, the more you can ultimately charge.


Boosting revenues through guest room differentiation

Attribute-based selling and even the selection of a specific room lets you to get more granular with what features are displayed to possibly influence price. Furthemore, using room details and their physical positions to develop new subsegments makes you think of all the other aspects of the guest journey that can be monetized.

Apples and oranges
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