Guests with the monetary flexibility to pay lofty prices think less in terms of total cost and more in terms of total experience. It’s all about exclusivity, privacy and self-actualization. What can your hotel offer that is irreplicable anywhere else in the world? The more you differentiate, the more you can ultimately charge.
Go green to differentiate your hotel brand for the 2020s
Now is the time where any green endeavor can be used to generate further appeal for a hotel – before this green embrace becomes commonplace and your efforts are no longer buzzworthy as they shift from value-add to expectation.
New hotel supply brings new challenges
Here are six questions every hotelier should ask themselves when new competitors come to town.
Why don’t luxury hotel brands truly differentiate? Have they run out of USPs?
There are numerous hospitality brands these days competing in the luxury realm and there is no real definition for, and the distinction between, what is luxury vs. for example, upscale.
Boosting revenues through guest room differentiation
Attribute-based selling and even the selection of a specific room lets you to get more granular with what features are displayed to possibly influence price. Furthemore, using room details and their physical positions to develop new subsegments makes you think of all the other aspects of the guest journey that can be monetized.
Mapping a hotel brand worth experiencing
Visualizing your brand’s tangible touchpoints ensures consumers leave not just understanding who you are but having actually felt it.
Millennials set to reshape the luxury industry through innovation
With the ever-growing influence of Millennials on the hotel industry, luxury hotel groups have started to consider them as the future’s most affluent customer segment.
