Sojern is excited to announce the launch of the “State of Destination Marketing 2024” report for destination marketing organizations (DMOs).
Tourist boards look to national cuisine to rival other destinations
Many tourist boards are looking to differentiate themselves from rival destinations by focusing on their cuisine rather than traditional natural hot spots, cities, or coastal locations.
Tourism in technicolour
Cartoons might just hold the key to attracting an important new niche in the tourism market, according to a pioneering recent study.
$12M marketing boost for Aussie tourism operators
Tourism Australia has announced a new $12 million content creation initiative aimed at supporting tourism businesses across Australia in their recovery.
The Band is Back Together: Why co-op strategies will save destination marketing
There is a massive opportunity for tourism boards to capitalize on the impending recovery, but they must overcome the challenges, and the key to winning bookings lies in a revamped version of an old strategy: co-op marketing.
Destination experience is key to a traveler satisfaction
In order to achieve demand, a destination must provide a purpose for travelers to want to visit; there must be that “MUST VISIT” influence.
