Not all hotel revenue managers have the benefit to utilize a powerful revenue management system in their day-to-day work. What are the revenue management trends?
Hospitality doesn’t necessarily need big data
Molding big data down to smaller, digestible insights is the key to taking action on consumer analytics. Here are three simple ways to build out access to sources of rich decision-making data.
Turning data into action: segment your audience
Audience segmentation is the key process that not only makes data actionable but enables personalization. Here are the steps you need to take to segment your audience and enable true one-to-one marketing.
Hoteliers are sitting on a data gold mine
As hoteliers, we have massive amount of information about our guests. If only, we had the foresight to mine this data and use it smartly for revenue generation, we would be the Amazon of the hospitality industry.
Using data to identify your most valuable guests
Given their varying levels of loyalty, spending habits, and influence on future bookings, not every hotel guest is equally valuable. Here are some different ways to consider their Lifetime Value (LTV).
Three ways extended stay properties can use better data to optimize revenue performance
Pricing, business mix and allocation of inventory all depend on good data to optimize revenue performance at hotels where guests book for long periods of time.
Guests willing to share data in exchange for personalized hotel service: study
A Sabre study shows that technology and data hold the key to elusive guest loyalty and hoteliers who use it to elevate the customer experience will ultimately generate loyalty that drives revenue.
