Instead of using OTB information, compset and historical data, you now need to cast a much wider net as far as data is concerned.
How to adapt to a new era of revenue management in 2021
Expert insights on how to implement a data-driven approach at your hotel.
Turn data into success, part 1
The COVID-19 pandemic is changing the globe, including how we travel. Be prepared for the new normal when it comes to airline travel, by checking out the expected changes.
UNWTO launches Sustainable Tourism Observatory
The Observatory monitors the effect tourism has, the data will then be used to assess how tourism can best be used to help drive sustainable growth and development.
Data-Driven Content: The Metrics That Matter
Instead of asking, “What metrics can we track?” the question becomes, “Which metrics must we track?”. @HEBS Digital
Six requirements to help hotels meet customer rights to data privacy
Taking an early and proactive stance toward compliance with new regulations can help hoteliers improve their marketing and data management systems, and help them achieve competitive advantage.
Cendyn is europe’s leading Hotel CRM & data driven marketing agency 2018
Cendyn, the leading provider of hotel CRM and hotel sales platforms in the hospitality industry, has been voted as Europe’s Leading Hotel CRM Technology Provider and Europe’s Data Driven Marketing Agency, 2018. @cendyn
Personalised pricing: Right data instead of big data
The best way to take the focus off the price discussion is automatic pricing.
Data Accuracy Biggest Barrier to Personalisation
Personalisation of the guest experience requires accurate data
Dirty Data – The one data source that might be harming your revenue performance
In the interconnected era of the IoT, there are new data sources appearing online everywhere, but not all data is good data. These the are issues with forecasting hotel demand
