Personalization drives positivity. The little, unexpected things boost the overall experience and add unique elements that help build a strong relationship with guests.
Staying relevant through customization and personalized services
Hoteliers are seeing their relevance diminishing almost by the day as customers increasingly turn to alternative (non-hotel) types of accommodation and make reservations through online travel agencies (OTAs) rather than book directly with the hotels themselves. Hoteliers cannot afford to give up though and must stay relevant.