I know it is lame, but the standard definition simply has to be mentioned: Revenue management is selling Òthe right product to the right customer at the right time to the right priceÓ. Furthermore I would like to add through the right channel.
I know it is lame, but the standard definition simply has to be mentioned: Revenue management is selling Òthe right product to the right customer at the right time to the right priceÓ. Furthermore I would like to add through the right channel.