Following the integration, Roomzzz will be able to benefit from a simplified and centralized loyalty program across their entire enterprise.
4 quick tips for better segmentation
Even the most basic segmentation strategies can help you refine your marketing, identify niche markets and better understand your guest behaviours and preferences to increase the relevancy of marketing – and boost your bottom line.
Is the customer always right?
Yes, you can, and should at times, “fire” customers, but pick your battles carefully.
OTAs are marketing directly to your guests – and why you should too
In the battle to convert guest loyalty and guest data ownership from an OTA to your hotel, there are two important contact points that must be monitored and measured.
