Following the integration, Roomzzz will be able to benefit from a simplified and centralized loyalty program across their entire enterprise.
New Amadeus-IHG research explores the future of hospitality
New research study, Drivers of Change in Hospitality, explores the changes we can expect as guest insight, technology optimization and the ability to hyper-personalize take effect. Informed by over 7,500 consumers worldwide and industry experts, the study identifies three trends that the sector must respond to meet the needs of the consumer of the future.
APAC leads the way in customer loyalty tactics
APAC travel brands are driving loyalty by improving their product offering versus creating membership programs, according to Expedia Affiliate Network (EAN) and PointsÕ new Travel Loyalty Report: A Wake-up Call for Sleepwalking Loyalty programs. @ExpediaEAN
Direct selling that benefits customer relations
Companies in the travel sector are regaining control of their direct sales by relying on enriched and targeted offers while practising better management of their loyalty schemes.
